Trends in Digital Marketing
The trends in digital marketing are going to be very different and in a way very much related to those of this past year. We are lovers of digital marketing and as good marketers, we are forced to predict the great digital news. Some of the seven trends have already been named over the past year, but now appear to be coming in stronger.
Today on the blog we will see some of the digital marketing holdings that in my humble opinion will be key. In December of this year, we will be able to analyze what I have done and what I have done wrong.
1. Vital reality or augmented reality
The way you interact with users will be a new experience, as will the way you access to content, for example, in social networks. Testing products more realistically, as some clothing brands are already doing, can be some of the practical applications of this technology.
2. Virtual Assistants
The boom of bots or chatbots that play real conversations between SAC services and customers themselves have a long way to go. Helping users to carry out procedures, orders, or for example the process of returning a product online, can reduce the costs of the SAC without losing quality in the process.
3. Omnicanality in customer service
For some time now, we have been visualizing an interconnected user present on various platforms to contact the company. Some experts have called it an “omnichannel client”. The need for a uniform and rapid response to improve the customer experience has become a necessity.
4. Search by voice
Personally, it’s something I’ve been using for a long time, especially when I’m in a hurry or walking down the street. The question is, how will SEO change based on this voice search? There we will have the main keys for the organic positioning of 2017 adapted to voice searches.
5. Programmatic purchase or RTB
The programmatic purchase was already important in 2015 and 2016 and it is estimated that it will continue to grow at a very high rate this year. As long as the digital world continues to advance to the detriment of the analog, digital advertising media platforms will continue to grow.
6. Live or Streaming Video
Video has long been the best way to deliver content. A good video can generate many social actions or get conversions on our site. Video consumption is growing exponentially year after year. Social networks like Instagram, Facebook or Snapchat are already taking advantage of this trend.
It is even worth mentioning Ambar beer, which has recently produced a mini-series, making beer. To see it: ambar.com/making beer
7. Mobile payment
It seems that we are all starting to have more confidence in this form of mobile payment. With Android Pay or Apple Pay, we have the total privacy of our data and it is also less cumbersome to make a purchase. Many clothing brands have already added these payment methods in their stores.